SOCIAL MEDIA

Fan page, East Aurora location Screenshot illustrating the number of fans and page check ins.	EA fan page "likes" Near steady audience growth over a one-year period	Fan page, Williamsville location Screenshot illustrating the number of fans and page check ins.
Williamsville fan page "likes" Near steady audience growth over a one-year period	6 Week 20 Pound Challenge Group This "secret group" provides clients with a community of support while enrolled in one of our challenge programs. Members can ask nutrition questions, share recipes, and talk to their trainers.	Family Accountability group This is another "secret group" for members (who are not on a challenge plan), to gain support from one another. Like the challenge group, clients share tips, recipes, and interact with the trainers.
Analytics from advertising Multiple campaigns are run, with each ad targeting specific custom or lookalike audiences. Campaigns typically run 1-3 weeks.	Ad authoring in Power Editor Utilization of Power Editor gives more control over ad creation/duplication, and report generation.	Website pixel integration Pixels are included in the website's code to track conversions -- where audiences go and how they interact with the site. That data is turned into a custom audience, which allows for targeted re-marketing efforts.
Creating custom audiences Custom audiences and lookalike audiences offer marketers the ability to target potential customers more effectively than ever. This leads to better CTR, and lower CPM rates overall (when utilizing "auction" billing).

Valerie Bello has been the social media coordinator at The Transformation Center by Body & Soul Fitness since 2012. Since that time, the company's social media reach has gone from one Facebook fan page with less than 150 "likes," to a network of fan pages and groups, with a combined audience of over 9,000 people.

Responsibilities/skills include:

Creation of branded images and video content
Development of content delivery plan and schedule
Creating successful and effective ad campaigns
Utilizing Facebook pixel tracking to develop custom audiences
Using Facebook website conversion tracking pixels for remarketing
Generating and interpreting analytics reports
Admin for all fan pages and Facebook groups
Training and supervision of marketing interns

Utilizing social media as their primary marketing tool, The Transformation Center has expanded from one location to three; the newest facility will open in North Tonawanda, NY in April 2015.

VB

Fan page, East Aurora location

Screenshot illustrating the number of fans and page check ins.

EA fan page "likes"

Near steady audience growth over a one-year period

Fan page, Williamsville location

Screenshot illustrating the number of fans and page check ins.

Williamsville fan page "likes"

Near steady audience growth over a one-year period

6 Week 20 Pound Challenge Group

This "secret group" provides clients with a community of support while enrolled in one of our challenge programs. Members can ask nutrition questions, share recipes, and talk to their trainers.

Family Accountability group

This is another "secret group" for members (who are not on a challenge plan), to gain support from one another. Like the challenge group, clients share tips, recipes, and interact with the trainers.

Analytics from advertising

Multiple campaigns are run, with each ad targeting specific custom or lookalike audiences. Campaigns typically run 1-3 weeks.

Ad authoring in Power Editor

Utilization of Power Editor gives more control over ad creation/duplication, and report generation.

Website pixel integration

Pixels are included in the website's code to track conversions -- where audiences go and how they interact with the site. That data is turned into a custom audience, which allows for targeted re-marketing efforts.

Creating custom audiences

Custom audiences and lookalike audiences offer marketers the ability to target potential customers more effectively than ever. This leads to better CTR, and lower CPM rates overall (when utilizing "auction" billing).

SOCIAL MEDIA

VB